Advertising
Advertising on OneStone devices can be highly beneficial for both advertisers and customers
How Advertising Works on OneStone Devices
Digital Displays
Advertisers can showcase their ads as digital displays on the devices, which can be in the form of images, videos, or interactive content. These ads can run in a on Device the Sup screen or be triggered based on specific actions or timings.
Feedback and Analytics
Advertisers receive feedback and analytics on customer interactions with their ads, enabling them to measure effectiveness and optimize future campaigns.
QR Code Integration
Advertisements displayed on the OneStone device can include a QR code that, when scanned by a customer's smartphone, directs them to a specific webpage. This could be a product page, promotional offer, survey.
Custom Campaigns
Advertisers can create custom campaigns using the vendor website control feature, allowing for real-time updates and adjustments to their marketing strategy.
Clickable Ads
If the device's interface supports touch interaction, ads can be made clickable, taking users directly to the advertiser’s desired link upon tapping.
Targeted Content
Businesses have the option to target their advertisements based on location, time of day, or specific customer interactions with the device, ensuring that the content is relevant and engaging.
Special Offers and Promotions
The device can display special offers, discounts, or coupons, directly engaging customers and encouraging immediate action.
Benefits for Advertisers
Increased Visibility
By advertising on OneStone devices, businesses can increase their brand visibility among a captive audience, particularly in high-traffic locations like restaurants, cafes, and waiting areas.
Increased Traffic
Directing customers to a specific link can significantly increase traffic to the advertiser’s website or specific landing pages, enhancing the potential for sales and conversions.
Measurable Outcomes
Tracking how many users visit a link from the OneStone device allows advertisers to measure the effectiveness of their ads in real-time and adjust strategies accordingly.
Targeted Marketing
The ability to target ads based on specific criteria ensures that marketing efforts are more focused and effective, leading to higher conversion rates.
Measurable Results
Access to analytics and feedback helps advertisers measure the success of their campaigns and make data-driven decisions.
Real-time Updates
Advertisers can update their campaigns in real-time, allowing for flexibility and responsiveness to market trends or customer feedback.
Targeted Actions
By choosing the link, advertisers can guide customers toward very specific actions, whether it's making a purchase, signing up for a newsletter, or viewing a new product line.
Engagement and Interaction
Advertisers can create custom campaigns using the vendor website control feature, allowing for real-time updates and adjustments to their marketing strategy.
Enhanced Customer Journey
Providing a direct link smoothens the customer journey, reducing the steps needed for a customer to engage with the brand or take advantage of an offer.
Benefits for Customers
Informed Decisions
By presenting detailed information about products and services, advertisements on OneStone devices can help customers make more informed purchasing decisions.
Ease of Access
Customers can easily access more information, take advantage of offers, or shop online without having to manually search for the website, providing a seamless experience.
Engagement
The direct interaction with advertisements can make the customer experience more engaging and interactive, enhancing their connection with the brand.
Relevant Offers
Customers receive ads and promotions that are relevant to their location and interests, enhancing their experience and providing value.
Engaging Content
Interactive ads can provide an entertaining and engaging experience for customers, making their wait time more enjoyable.
Convenience
Access to special offers and discounts through the device can lead to savings and convenience for customers, improving their overall satisfaction.
Feedback Opportunity
The ability to interact with ads and provide feedback gives customers a voice, potentially influencing the products and services offered to them.
Relevant Offers
Being directed to specific links means customers are more likely to find information or offers that are relevant and of interest to them.
